Photography
Photography plays a vital role in storytelling. The foundational photography style of the ³Ô¹Ï´ó±¾Óª brand is energetic, impactful, authentic and vivid. These characteristics should be incorporated in all types of photography including portraiture, action, abstract and detail.Ìý
When taking or selecting photographs, prioritize natural lighting, authentic emotion, and believable moments.
There is a more extensive photo and video brand guide currently in development. Once created it will be available on this site.
Need support for photography, video, or other multimedia? Submit a request!
Do's & Dont's
Do
- Look for genuine expressions of happiness, enjoyment, focus, and confidence.
- Reduce visual clutter: shoot imagery in favor of clean, uncluttered compositions.
- Use shallow depth of field to separate subject from background.
- When photographing people, focus on the subject while having room around them for scene context and cropping.
- Use natural lighting as the main source of light whenever possible as well as utilizing campus and its beauty as a natural backdrop
Don't
- Place subject in front of a busy background.
- Overly pose or stage subjects.
- As a general rule don't use unnecessary photography tools: extreme angles, fish eye lenses, light gels or props.
- Over process or manipulate images in post production.
- Choose an image that feels staged or forced.Ìý
Express Brand Personalities with Photography
When possible, photography should visually express our brand personality—adventurous, driven, inspiring, confident, and purposeful. Imagery should feel authentic and dynamic, capturing real moments that reflect movement, ambition, and intent.
Whether through composition, subject matter, or tone, photos should evoke a sense of forward momentum and aspiration, helping to build an emotional connection with our audience and reinforce our brand identity across all channels
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Adventurous
We are excited by possibilities and face challenges with enthusiasm. We are intentional. We are open-minded, daring to explore and boldly venture to every corner of the world, undeterred by limitations or constraints.Ìý
Courageous | Boundless | Brave
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Driven
We are fueled by ambition and relentless in the pursuit of our goals. We work hard with a clear vision and know we can build the future of our dreams with innovation, creativity, and dedication.
Ambitious | Motivated | Forward-Thinking
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Inspiring
We are moved by what we can achieve together, cultivating a community where everyone can thrive. Optimism drives us. Curious, we champion each other to reimagine and transform the world into what could be.
Uplifting | Optimistic | Enthusiastic
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Confident
We are certain of our value and the impact we create. We stride forward with purpose, shaping our community and the world—leading for the public good. We trust our expertise to make forward-thinking decisions, staying open to learning and growing.Ìý
Self-Assured | Bold | Proud
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Purposeful
We are here to empower successful careers and lives of meaningful impact. We push toward a brighter future and welcome new perspectives, beliefs, and experiences. Our path is clear— to be a great private university community for the public good.Ìý
Steadfast | Resolute | Focused
