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Kick Starter: Alum Creates 鈥楤usiness With a Heart鈥

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Lorne Fultonberg

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Lorne Fultonberg
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Lorne.Fultonberg@du.edu

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303 871-2660

Bootbags sells carrying cases for soccer cleats

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Jordan Schweitzer

From the start, Jordan Schweitzer loved the idea. Shane Malcolm, his teammate on the Colorado Springs Switchbacks, had designed a sleek, fashionable cotton pouch to hold their soccer cleats. Schweitzer (BA 鈥16) was ready to jump on board and give the company, a kickstart.

But first, he had a question.

鈥淲here is our heart?鈥 Schweitzer wanted to know. 鈥淚t鈥檚 an amazing product and I鈥檓 really excited to do this, but what鈥檚 the purpose? What鈥檚 the larger picture of why we鈥檙e doing this?鈥

In January, Schweitzer got his answer.

For four days, the 吃瓜大本营 alum and traveled to Malcolm鈥檚 native Jamaica on the most rewarding business trip he could have possibly imagined. Together with the , Bootbags handed out notebooks, pencils, backpacks and new pairs of cleats to 80 kids in need.

鈥淪hane and I didn鈥檛 start this just to be successful from a traditional business standpoint,鈥 says Schweitzer, who 鈥淲e wanted to make an impact. We wanted to learn and create an amazing product and connect with the soccer communities and communities we wouldn鈥檛 have been able to connect with otherwise.鈥

Bootbags is a way for Schweitzer to give back to a game that has given him so much. The Seattle-area recruit came to 吃瓜大本营 in 2012 and immediately found himself in the starting lineup. By his senior year, he was a co-captain and received a number of league and regional honors.

At the end of his senior season, Major League Soccer鈥檚 Seattle Sounders signed Schweitzer to a development league contract. Schweitzer left campus, but committed to finish his degree online. He would earn his bachelor鈥檚 in sociology, intrigued by the way a community can leave a mark on individuals.

Boy with Bootbag

鈥淲ith the men鈥檚 soccer program [at 吃瓜大本营], there was always a history of giving back and being charitable, working with nonprofits,鈥 he says. 鈥淎s I got older, I wanted to take a larger part of that and take on a leadership role within helping out a community and giving back to a program.鈥

Schweitzer鈥檚 resum茅 is full of service-focused jobs and internships. He previously helped his cousin鈥檚 company, promoting its prosthetic attachments. And he still serves as a brand ambassador for which uses profits from its soccer goals to build schools in developing countries.

鈥淭here are these companies that are starting to emerge that not only make money but have a heart,鈥 he says. 鈥淚 always wanted to start a company, but I never knew what that would look like. I think making money is great, but what鈥檚 the bigger picture?鈥

In 2018, when he was traded to the Colorado Springs Switchbacks, the details started to come into focus. He befriended Malcolm, who let him in on his idea to produce washable cloth bags that would keep mud and odors away from the rest of a player鈥檚 equipment.

What started as a car trunk-based storefront has grown into an internationally-reaching website. For every five Bootbags sold, the company will donate a pair of cleats. Plus, Schweitzer and Malcolm have plans for equipment drives and future international trips to spread the game that they love.

His No. 1 goal, Schweitzer says, is to increase sales 鈥 not to rake in more money for himself, but in order to donate more cleats.

鈥淭here鈥檚 a little more excitement about trying to make a sale when there鈥檚 a heart behind it,鈥 he says. 鈥淲e鈥檙e excited to let people know: 鈥榊ou鈥檙e buying this bag, and we love that you love it. But you might like even more what your bag and the money you鈥檙e paying for that bag does.鈥欌